It enhances authenticity, building trust and credibility across CBS Sports channels by amplifying fan-generated moments that foster deeper engagement than traditional branded content.

Featuring UGC introduces a wide range of fan perspectives and experiences, creating inclusive content that appeals to different segments of the CBS Sports audience, from college football diehards to golf and MLB fans.

Incorporating UGC creates two-way conversations that build loyalty and fuel advocacy. Highlighting fans’ voices turns passive followers into active community members, strengthening brand affinity at scale.

It allows CBS Sports to stay relevant in real-time, surfacing cultural moments, game-day reactions, and emerging narratives faster than traditional production cycles. It keeps content fresh, timely, and audience-first.

UGC contributes to consistent publishing volume across platforms: filling content gaps, increasing reach, and reducing lift on internal teams, while still aligning with our voice and editorial standards.

It not only entertains. UGC informs. Monitoring submissions and engagement offers direct insight into fan interests, sentiment, and what’s gaining traction, guiding both reactive and long-term content strategies.