Cbs sports
Social Media Producer — September 2021 - April 2025
When you look for champions, you look to CBS Sports.
Lead content strategy for 120+ professional and college sports pages on a day-to-day basis to meticulously drive audience engagement and interest
Developed and led social media content for major sports events including The Masters, Super Bowl, NCAA March Madness, World Cup, and Olympics, driving 165.5 million annual engagements.
Enrolled multiple pages in Meta's monetization programs, optimizing ad revenue streams and increasing revenue by 2,257% in 2023-24 and 205% in 2024-25.
Drive year-round interest to seasonal sports: NFL, NBA, WNBA, MLB, Golf, NHL, College Football, College Basketball, etc.
Identified trending stories on social media and skillfully transformed them into compelling CBS Sports articles, driving increased traffic to the platforms
Collaborated with sports writers, production crews, and brand managers to grow and promote properties within the CBS Sports and 247Sports portfolio.
Leveraged social media insights, reporting, and editorial judgment to enhance content strategy, resulting in a 6.6% average follower growth annually.
Implemented tools like Sprout Social and Slate to boost interaction rates, streamline content scheduling, and improve overall content efficiency.
CBS Sports by the Numbers:
2022
165.1M Total Engagements
4.35% Follower Growth
Ranked Top 3 in Engagement vs. Competitors
Ranked Top 4 in Video Views (1.5B video views)
2023
165.8M Total Engagements
9.24% Follower Growth
Ranked Top 3 in Engagement vs. Competitors
Ranked Top 3 in Video Views (2.4B Views)
2024
182.3M Total Engagements
9.0% Follower Growth
Ranked Top 2 in Engagement vs. Competitors
Ranked FIRST in Video Views (5.0B views)
Vi·ral /ˈvīrəl/ adjective
relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one internet user to another. "a viral video social media post"
